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State of B2b Marketing 2017


Digital is the new marketing. how marketers plan to prioritize efforts across online and offline marketing programs in 2017.

Traditional channels dominate the digital space where marketers plan to increase their spends in 2017. The most important digital marketing initiative for success over the next 3 years which will help understanding customer buying journey. Marketers expect content marketing to have the most impact on businesses in 2017. The content marketing will help and will be treated as top marketing objective of brands. It helps in increase in leads generated, increase in customers acquired but still lot to integrate further.